Dr. Galih Abdul Fatah Maulani, S.Kom., M.Kom Dosen Pembimbing 1 Asri Solihat, M.M Dosen Pembimbing 1 Wildan Mukholad Nur Faisal Dosen Pembimbing 1

This research aims to analyze the influence of price and EWOM on purchasing decisions for GoFood consumers in Garut Regency. The sample used in this research used a quantitative approach with data collection techniques through questionnaires of 100 people who had made purchases at GoFood. This research uses the causality method with the help of SmartPLS which is used to analyze data from respondents who are consumers of the GoFood platform. The data obtained through the questionnaire will then be processed and analyzed to test the validity and reality of the construct, as well as test the proposed hypothesis. The aim of this research is to examine the influence of price on purchasing decisions, and EWOM on consumer satisfaction. The analyst used by SmartPLS 3. The results of this study state that price has a positive and significant effect on consumer purchasing decisions. GoFood and EWOM have a positive and significant effect on purchasing decisions